Last week was Back Care Awareness Week, a campaign run by charity Backcare (the National Back Pain Association) to help companies better support the health and wellbeing of their staff.
It is estimated that around eight million UK adults suffer from chronic back pain, costing the economy around £10bn year.
As part of Back Care Awareness Week, this year I gave ‘posture checks’ in Bristol at both Lloyds Banking Group (Canons Way) and BBC Studios (Bridgewater House). This was the offer:
During your 15 minute session you will:-
➣ feel lighter, taller and freer in how you move;
➣ discover strategies to avoid back and neck pain;
➣ have the opportunity to book a discounted trial session at the Bristol Alexander Studio.
The feedback was extremely positive. The sessions identified a strong demand, and both events were quickly oversubscribed. I therefore hope to return and work with more people at these locations.
